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當今網購市場很競爭,各大購物網為求好業績無所不用其極,殺價毫不手軟。包含更進一步圖文資訊的介紹！點擊圖片或文字可以進到更詳細購物推薦網站~因為我自己也想要了解Marketing in Asia(三版),所以到處尋找資訊做功課.最近我也在找Marketing in Asia(三版)的相關資訊~SUNNY不吝嗇分享他的生活點點滴滴;包括網路上購買的任何東西. |
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售價:1254  |
整理了GOOGLE上關於Marketing in Asia(三版)搜尋前幾名排序的資料來輔助！當今網購市場很競爭,各大購物網為求好業績無所不用其極,殺價毫不手軟。下面是整理過的資料;有Marketing in Asia(三版)與其他類似值得參考的商品清單.因為我自己也想要了解Marketing in Asia(三版),所以到處尋找資訊做功課.到實際到銷售的EC去看,價格就有機會再便宜一些! |
詳細資料ISBN：9789814595032 規格：平裝 / 812頁 / 普通級 / 單色印刷 / 三版 出版地：台灣 內容簡介 ●IN-CLASS ACTIVITIES: THESE ACTIVITIES ARE DESIGNED TO ENGAGE STUDENTS IN DISCUSSIONS WITH THE INSTRUCTOR AND FELLOW STUDENTS. THEY INVOLVE INDIVIDUAL AND GROUP ACTIVITIES, MARKETING RESEARCH METHODS (SURVEYS, FOCUS GROUPS, AND ONLINE RESOURCES), BRAINSTORMING EXERCISES, OUT-OF-CLASS ASSIGNMENTS, AND PERSONAL OBSERVATIONS/WRITE-UPS. EACH ACTIVITY ILLUSTRATES A CONCEPT FROM THE TEXTBOOK AND TYPICALLY INVOLVES 5 TO 15 MINUTES OF IN-CLASS TIME. ●BUILDING YOUR MARKETING PLAN. THE BUILDING YOUR MARKETING PLAN GUIDES AT THE END OF EACH CHAPTER ARE BASED ON THE FORMAT OF THE MARKETING PLAN PRESENTED IN APPENDIX A. ON THE BASIS OF SELF-STUDY OR AS PART OF A COURSE ASSIGNMENT, STUDENTS CAN USE THE ACTIVITIES TO ORGANIZE INTERACTIONS WITH BUSINESSES TO BUILD A MARKETING PLAN. STUDENTS AND EMPLOYERS OFTEN SUGGEST THAT A WELL-WRITTEN PLAN IN A STUDENT'S PORTFOLIO IS AN ASSET IN TODAY'S COMPETITIVE JOB INTERVIEWS. IN SECTION V OF THE INSTRUCTOR'S MANUAL IS A COMPREHENSIVE SET OF RESOURCES TO ASSIST INSTRUCTORS IN ASSIGNING AND EVALUATING STUDENT MARKETING PLAN ASSIGNMENTS. ●INTERACTIVE WEB PAGE AND BLOG: (WWW.KERINMARKETING.COM) THE BLOG PROVIDES ARTICLES ON CURRENT MARKETING TOPICS FOR INSTRUCTORS AND STUDENTS. THESE SHORT ARTICLES INCLUDE VIDEOS, WEBSITES, SYNOPSES, AND A CLASSROOM DISCUSSION GUIDES SO INSTRUCTORS CAN EMPHASIZE THE PRACTICAL ASPECTS OF MARKETING AND HELP STUDENTS DEVELOP PROFESSIONAL MARKETING SKILLS ●CHAPTER 19: USING SOCIAL MEDIA TO CONNECT WITH CONSUMERS: MARKETING FEATURES A DEDICATED CHAPTER FOR SOCIAL MEDIA MARKETING, WHICH IS A NEW ENVIRONMENT THAT IS RAPIDLY GROWING AND CHANGING. THE AUTHORS COVER THE BUILDING BLOCKS OF SOCIAL MEDIA MARKETING AND PROVIDE INTERESTING, THOROUGH, AND RELEVANT CONTENT AND EXAMPLES. THE AUTHORS DISCUSS MAJOR SOCIAL MEDIA PLATFORMS LIKE FACEBOOK, TWITTER, LINKEDIN, YOUTUBE, AND PINTEREST. THEY ALSO EXPLAIN HOW BRAND MANAGERS AND COMPANIES CAN USE THESE SOCIAL NETWORKS TO DEVELOP MARKETING ACTIONS TO ACCOMPLISH THEIR MARKETING OBJECTIVES. ALSO DISCUSSED IN CHAPTER 19 ARE MARKETING METRICS THAT ARE USED TO MEASURE A COMPANY'S SUCCESS WITH SOCIAL MEDIA MARKETING. THIS CHAPTER IS ONE REASON WHY MARKETING 12E IS ON THE CUTTING-EDGE OF MARKETING EDUCATION. |
資料來源：博客來
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